03 · SEO
Search trafficthat keepscoming.
SEO is the traffic that doesn’t stop when a budget runs out. We find the phrasings your customers actually type, give each service and each real place its own page, and tell Google and Bing about every change the day it ships.
What it is
The traffic you don’t pay for per visit.
A paid click costs as much the thousandth time as it did the first. A page that ranks keeps sending visitors for as long as it stays the best answer. That’s why SEO is the first source of traffic in our lead generation, and the one everything else leans on.
It starts with demand. Before a page exists, we run every way your customers phrase every service you sell through the Google Keyword Planner, in your market. One phrasing per page sets its title and its heading. Google’s own guidelines are the floor: no bought links, no copied pages with the city swapped, and no markup for anything a visitor can’t see.
The facts before the words.Michael Blair, co-owner — Google demotes copy with nothing in it that only one business could say
What you get
On the page, in the index, on the map.
- The Keyword Planner decides the phrasing of every page before a word of it is written
- One page per service and one per real place — no copies with only the city name swapped
- Your Business Profile matched to your site, so the map pack and the results agree about you
- Your links audited, and every bad one ending in a removal request or a disavow you approve
- Titles and descriptions written to length and unique on every page, with a canonical tag and a real 404 page
- A sitemap that dates each page by the day it really changed, so crawlers trust it
- Search Console read every month next to your site’s own log, against the phrasings we agreed on
How we do it
Baseline. Pages. Links. Every change announced.
The baseline
We record where you rank today for the phrasings we agree on, in the map pack and the results beneath it. We note who outranks you and why, which questions nobody in your market answers, what Google has indexed and how your titles read.
The pages
Each service gets a page, and so does each real place you serve. A place only gets a page when there’s something true to say about it. Each page carries its own questions with the answer in the first sentence, so it can be quoted as well as ranked.
The links
We read every site that links to you against the rules. Each bad link ends in an action: a removal request with a dated log, or a disavow file that goes to Google when you say so. No report of ours tells you they can be left.
Every change announced
Each update goes to IndexNow, Search Console and Bing the day it ships. Bing matters more than it used to, because Copilot and ChatGPT search read its index.
What it costs
Month to month. No penalty clause.
SEO is a retainer you can leave. The price depends on how many pages the plan proposes, how many markets it covers, and whether the site has to be rebuilt before it can rank.
The plan shows the search demand next to every proposed page, so you never pay to rank for a phrase nobody types.
Answers
SEO, asked and answered
How much does SEO cost per month?
SEO is a month-to-month retainer with no penalty clause — if it isn’t producing, you leave. What moves the number is how many pages the plan proposes and how many markets it covers, and each proposed page comes with the search demand behind it, so you never pay to rank for a phrase nobody types.
How long does SEO take to work?
Months. Google has to crawl a page, index it and trust it before it moves, and a new site starts from nothing. We take out the waiting we can: every update goes to IndexNow, Search Console and Bing the day it ships, and each sitemap date is the day that page actually changed.
Is SEO worth it for a small business?
If customers search for what you sell, yes — and the Keyword Planner tells us whether they do, in your market, before a page is written. A ranking page keeps sending visitors without a charge per click, which is why SEO is the first source of traffic in everything we build.
What is the difference between SEO and local SEO?
Local SEO wins the map pack and the results for a place: the Business Profile, citations, a page for each real city. SEO wins the phrase wherever it’s searched. We do both, and never a grid of near-identical city pages, which Google treats as doorway pages.
What is the difference between SEO, AEO and GEO?
SEO earns the ranking; answer engine optimization (AEO) earns the quoted answer; generative engine optimization (GEO) earns the mention inside an answer that ChatGPT, Gemini, Perplexity or Google’s AI Overviews writes. SEO is the foundation, and the other two are built on top of it.
What do you do about bad backlinks?
List them. The audit reads every site that links to you and flags the ones that break the rules, with the reason beside each. Every flagged link ends in an action — a removal request with a dated log, or a disavow file sent to Google when you say so. No report of ours says they can be left.
The other services
What it works with.
Lead Generation
Traffic from search, AI and our network.
Read about leadsWeb Design
Hand-coded sites built to turn visits into calls.
Read about webAI Visibility
The business the assistants name when asked.
Read about ai seoPPC Advertising
Google, Meta and ChatGPT ads that get called.
Read about ppcAI Integration
Every lead answered in a minute, in your name.
Read about ai