05 · PPC Advertising
Paid traffic.Counted in calls.
When you want calls this month, PPC buys the traffic: Google Ads when someone searches for what you sell, Meta Ads on Facebook and Instagram before they need you, and ChatGPT ads when they ask who to call. Every click lands on a page built to convert, and every lead is counted.
What it is
Traffic you pay for, sent where it converts.
PPC is the traffic you buy: an ad on Google when someone searches for what you sell, on Facebook and Instagram before they need you, and inside ChatGPT when they ask it who to call. It starts working the day the account is ready and stops the day the budget does, so we run it next to the traffic that keeps coming, never instead of it.
Every click lands on a page built to convert, with the phone number and the form one tap away. The ad sends the visitor, and the page decides whether they call, so we treat the landing page as the second half of the ad.
Never a phone number in any ad text.Michael Blair, co-owner — Google disapproves it, so the number goes on the call asset
What you get
Three platforms. One set of numbers.
- Google Ads as one consolidated campaign for your whole service area, on Smart Bidding, never split by city
- Meta Ads on Facebook and Instagram, so people in your market know your name before they search
- ChatGPT ads built for the conversation: the questions your buyers ask, and ads that read like a useful answer
- Conversion tracking verified before a dollar is spent, and every lead logged on your own site
- Negative keywords added from the search terms people actually typed, and auto-apply recommendations kept off
- Ad accounts in your name: Google and Meta bill the spend to you, and the accounts stay yours
- A monthly report with each platform’s spend beside the calls and forms it produced
Three platforms, three jobs
Chosen. Known. Asked for.
Each platform reaches your customer at a different moment, so each one gets its own kind of ad. All three send the click to the same site, and all three are counted the same way.
Search
Be chosen when they search
Search ads, and Local Services Ads where your trade qualifies, in one consolidated campaign on broad match and Smart Bidding. The number sits on the call asset, never in the ad.
Social
Meta
Be known before they need you
Facebook and Instagram ads that put your business in front of the people in your market, so your name is familiar when the search comes.
AI chat
ChatGPT
Be there when they ask
Sponsored placements inside ChatGPT, aimed at the questions your buyers ask and written to be useful in that moment. It’s a newer channel, so it starts as a test with a set budget and grows only on results.
How we do it
Track first. Then spend.
The tracking
Before a dollar is spent, your form and your calls are set up as conversions from your site. We check the tag, the thank-you page and the call asset ourselves, because an ad account without verified tracking is guessing.
The structure
On Google, it’s one campaign for your whole service area instead of one per city with phrase and exact match. Every small campaign starves the others of the data the bidding needs, and the same searcher gets bid on several times over.
The ads
Each ad is written for its platform and points at the page that answers it. The phone number goes on the call asset and never in the ad text, where Google disapproves it.
The review
We read the search terms people actually typed and add the negatives, watch what each platform’s leads cost, and move the budget to what produces calls. The ads keep running only if the leads say so.
What it costs
Your budget. Our management. Both in writing.
The ad spend is yours. Google and Meta bill it to accounts in your name, and you keep those accounts if you ever leave. Our management runs month to month with no penalty clause.
Before anything runs, the plan puts the cost per click in your market, from the Keyword Planner, next to the budget we propose.
Answers
PPC advertising, asked and answered
How much does PPC advertising cost?
Two parts: the ad spend, which Google and Meta bill to accounts in your name, and our management, which runs month to month with no penalty clause. Before anything runs, the plan puts the cost per click in your market, from the Keyword Planner, beside the budget we propose.
Is Google Ads worth it for a small business?
When the tracking is right, yes: it can put you at the top of the results the day it launches. We run one consolidated campaign for your whole area, verify the conversion tracking before any money is spent, and the monthly report shows what each call and form from the ads cost.
What are ChatGPT ads?
ChatGPT ads are sponsored placements inside ChatGPT, shown when someone asks a question your business can answer — who to call, what to buy, where to go — and labeled as sponsored. The intent arrives as a full question, not a two-word search, so the ad has to be useful to earn the click.
Should I advertise on Facebook or on Google?
Usually both, because they do different jobs. Meta makes people in your market know your name before they need you; Google puts you in front of them the moment they search. We run them as one plan and measure both on the same site, so you can see which one sends the calls.
Can I put my phone number in a Google ad?
Not in the ad text: Google disapproves ads that type the number into a headline or description. The number goes in a call asset instead, which shows a tap-to-call button and counts the calls. We set that up on every account, with the call tracking behind it.
How do you measure PPC results?
In calls and forms, not clicks. Conversion tracking is verified end to end before the first dollar is spent, every lead is logged on your own site with the channel it came from, and the monthly report puts each platform’s spend beside the leads it produced.
The other services
What it works with.
Lead Generation
Traffic from search, AI and our network.
Read about leadsWeb Design
Hand-coded sites built to turn visits into calls.
Read about webSEO
Search traffic that keeps coming without a budget.
Read about seoAI Visibility
The business the assistants name when asked.
Read about ai seoAI Integration
Every lead answered in a minute, in your name.
Read about ai