Lead Gen Digital Marketing · Nationwide · Based in Nashville, TN

More traffic.Sites that convert.Leads, not clicks.

We send traffic from Google, from the AI assistants and from a network of 51 websites we own to websites built to turn visitors into calls and forms. Owned by Terry McCarthy and Michael Blair.

Get a free audit (629) 298-8241

51 sites in our network · 12 markets on every one · 99 on Google PageSpeed, mobile

How lead generation works

TrafficConversionLeads

Paid clicks stop the day the budget does. Traffic from search, from the AI assistants and from a network of websites keeps arriving — and a site built to convert turns more of it into calls and forms. We build both halves and count the result on your own site.

Traffic

SEO for Google’s map pack and the results beneath it. AI visibility for the answers ChatGPT, Gemini and Perplexity give. And the 51 sites of our network, sending calls by trade.

SEO AI visibility The network

Conversion

A hand-coded site with the call button and the form one tap away on every page, fast on a phone. AI integration replying to every lead within a minute, day or night.

Web design AI integration

Leads

Every call, form, email and text tap logged on your own site the moment it happens, tagged with where the visitor came from — the number we report to you every month.

Get the free look

Lead Generation

51websites in the network we own, sending traffic by trade across twelve markets

Lead generation is traffic sent to a site that converts. We send it three ways — SEO, AI visibility and a network of 51 websites we own — to a website built to turn visitors into calls and forms. No paid clicks: this traffic keeps arriving when nobody is paying for it.

Traffic from Google: pages written to the phrasings your customers search, ranked in the map pack and the results beneath it
Traffic from the AI assistants: your business made the answer ChatGPT, Gemini, Perplexity and Google’s AI Overviews give
Traffic from the network: 48 trade sites and three more of our own, sending your trade’s calls and forms to you alone

Lead Generation, in detail

A small-business owner at his desk answering a call from a new customer, an open laptop beside him

Web Design

99Google PageSpeed score on mobile for this site, measured 26 September 2026

Your website is where traffic becomes a lead or leaves. Ours are hand-coded for the business they belong to, fast on a phone, with the phone number and the form one tap away on every page — and hosting and care come with the site.

The call button and the form under the thumb on every page, with a sticky bar that never covers the content
Fast on a phone: hand-written HTML and CSS on Cloudflare’s edge, no page builder, no plugins to renew
Every page answers the questions customers ask about it, on the page and in markup the engines read

Web Design, in detail

The same website shown on a laptop, a tablet and a phone side by side on a white desk

SEO

3indexes told the day a page changes — Google, Bing and IndexNow — on every update

SEO is the traffic that doesn’t stop when a budget runs out. We find the phrasings your customers actually type, give each service and each real place its own page, and tell Google and Bing about every change the day it ships.

The Keyword Planner decides the phrasing of every page before a word of it is written
One page per service and one per real place — no copies with only the city name swapped
Your Business Profile matched to your site, so the map pack and the results agree about you

SEO, in detail

A laptop on an office desk showing a website traffic chart climbing from left to right

AI Visibility

5AI engines asked your customers’ questions every month, and the answers recorded

People now ask an assistant who to call and get one or two names. AI visibility makes your business one of them in ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews — and checks every month that it still is.

One name, phone, service list and place across your site, your profile and your structured data
Pages that answer in their first sentence, under the questions people put to an assistant
The AI crawlers let in, an llms.txt that says who you are, and Bing covered for Copilot and ChatGPT search

AI Visibility, in detail

A homeowner on a sofa asking a phone assistant a question, a chat conversation on the screen

AI Integration

1 minthe target for the first reply to every form, day or night

Traffic only pays if someone answers it. AI integration replies to every form within a minute, texts back the calls you miss, follows up on quiet estimates and puts an assistant on your website — inside the CRM, calendar and phone you already use.

A website assistant that answers visitors from your own pages and takes the call-back request
Every form answered within a minute and every missed call texted back, in your name
Follow-up on estimates that go quiet, and review replies drafted for your approval

AI Integration, in detail

A phone on a desk showing a calendar with a new appointment booked, beside a laptop and a notebook

The network

Traffic we own,
sent to you.

The third source of traffic belongs to us: the Nashville’s Network. It’s 48 trade sites and three more, each covering one trade across twelve Middle Tennessee markets. When your trade and your market are on it, you get that site’s calls and forms. Nobody else in your trade gets them.

The trades

sites, one trade each

Nashville’s Plumbing Repair, Nashville’s Roofers, Nashville’s HVAC, Nashville’s Electrician, Nashville’s Painters, Nashville’s Flooring, Nashville’s Kitchen & Bath, Nashville’s Windows & Doors, Nashville’s Siding, Nashville’s Concrete, Nashville’s Fence Company, Nashville’s Gutters, Nashville’s Garage Door, Nashville’s Tree Service, Nashville’s Pest Control, Nashville’s Handyman Service and the rest — plus Nashville’s Turf, Nashville’s Shower Doors, Nashville’s Landscape Lighting and the Nashville’s Best Pros directory.

The markets

Middle Tennessee markets on every site

Nashville · Franklin · Brentwood · Murfreesboro · Hendersonville · Mt. Juliet · Smyrna · Spring Hill · Gallatin · Lebanon · Columbia · Clarksville. When your trade and your market are on the network, that site’s calls and forms go to you — one company per trade, never resold.

How the network fits into lead generation

The numbers

Numbers with
a source.

Each one comes from our own network, our own tools or Google’s. Ask where a number came from and we’ll show you.

51 websites in the network we own

48 trade sites, one trade each, plus Nashville’s Turf, Shower Doors and Landscape Lighting.

12 Middle Tennessee markets on every network site

Clarksville to Columbia, Nashville to Lebanon.

5 AI engines asked your customers’ questions monthly

ChatGPT, Claude, Gemini, Perplexity and Google AI Mode.

99 Google PageSpeed on mobile, this site

Measured 26 September 2026. A fast site keeps the visitors the traffic brings.

1999 in the industry since

Michael’s first fifteen years were in healthcare IT at Ascension Health.

The work

Sites we built.
Live today.

A roofer, a home builder, two CPA firms, a painter, a wedding venue, a direct-mail printer. Each card is the first screen of a site we built, and each one links to the live site.

See the work

Southern Belle Construction

sbcnashville.com

Woman-owned custom home builder and remodeler · White House, TN

Three Stone Roofing & Exterior Services

threestone.com

Residential and commercial roofing · Franklin, TN

Nittany Tax Services

nittanytaxservices.com

Tax preparation by a CPA and CFP · Beaver County, PA

Postcards For Less

postcardsforless.com

Direct-mail postcards and EDDM, mailed nationwide

Blair Custom Interiors

blaircustominteriors.com

Custom cabinetry and remodels · Nashville, TN · co-owned by Michael Blair

Harmony Tax Services

harmonytaxcpa.com

Tax preparation, planning and accounting · Thompson’s Station, TN

How it runs

Look. Plan. Build.
Count the calls.

Every engagement runs through the same four steps. We fix the site before we send it traffic, and we report on it every month.

The free look

We read your business the way a customer does — on a phone — and the way the engines do: the site through our scanner, five AI assistants asked your customers’ questions, your map pack, profile, reviews and links. Michael writes back the same day with what’s costing you calls.

The plan

Where your traffic will come from, page by page, with the search demand behind each page — and what your site has to fix before that traffic can turn into calls. In writing, before you agree to anything.

The build

The site that converts comes first, then the pages that bring traffic to it. Every page is checked on a phone, the site is scanned at 95 or better, and a real test lead goes through the live form before launch.

The monthly number

Visits and leads by where they came from — Google, the AI assistants, other websites, direct — from your site’s own log, with Search Console and Google Analytics beside it, and a plain list of what we did.

Michael Blair, co-owner of Lead Gen Digital Marketing — Michael Blair

The owners

Terry McCarthy.
Michael Blair.

Lead Gen Digital Marketing is owned by Terry McCarthy, who owns Nashville Home Pros Magazine, and Michael Blair, who has been in the industry since 1999 and leads every engagement — the free look, the plan, the site, the traffic work and the monthly report.

About the owners

Straight answers

What owners ask before they call

Why not just pay for Google Ads?

Because paid clicks stop the day the budget does, and they don’t make your site any better at turning visitors into calls. Traffic from search, from the AI assistants and from our network keeps arriving without a charge per visit, and a site built to convert gets more out of every visitor, however they came.

How much does digital marketing cost for a small business?

It depends on what you buy, and it’s never priced per click or per lead. A website is a fixed-scope project with hosting and care included; SEO, AI visibility and AI integration are month to month with no penalty clause. The free look comes first, and the plan shows the search demand behind every page before you pay for it.

How long does digital marketing take to show results?

A site that converts better pays from the day it launches, because it gets more calls out of the visitors you already have. Search and AI traffic take months to build and then compound. Every update goes to Google, Bing and IndexNow the day it ships, and the monthly report shows the climb channel by channel.

Do I need a digital marketing agency?

You need one if visitors aren’t turning into calls and you can’t see why. The free look shows where your traffic comes from, how your site handles it on a phone and what the AI assistants say about you — and if the fix is small, Michael will tell you so and you can do it yourself.

How do I choose a digital marketing agency?

Ask three things: where the traffic will come from, how they’ll know it turned into leads, and who does the work. Here the traffic is SEO, AI visibility and a network we own; every call and form is logged on your own site by where it came from; and Michael Blair leads every engagement himself.

Do you work with businesses outside Nashville?

Yes — it’s a nationwide brand. We’re based in Nashville, Tennessee, and the sites we’ve built reach from Middle Tennessee to Beaver County, Pennsylvania, plus brands that sell nationwide. Everything is done remotely: the audit, the site, the traffic work and the monthly report.